Role Of Gamification in Spicing Up the Business Marketing Strategies
DOI:
https://doi.org/10.52783/jns.v14.2190Keywords:
Gamification, Business marketing Strategy, Consumer interests, Motivation, direct connectAbstract
With the advancement of technologies, it has become imperative for all forms of businesses to use such strategies which are more technically equip in attracting consumers towards their products. Now-a-days, games have become an important part of the business marketing strategy. The entrepreneurs are gamifying their business marketing hacks to allure consumers from different age groups. Gamification is a process of adding various kinds of games into a content which is being delivered to the consumers. Such as spin n wheel, scratch cards, quizzes, puzzles, etc. This strategy is to motivate the consumers towards the content which is being presented to them and also promotes a competitive spirit into their mind. The idea of adding games into an application will boost the products demand, the browsing time, more interactions and last but not the least consumers’ loyalty towards the product. Gaming has become an important element for increasing the conversion rates of the consumers towards a brand. The business owners try to entice their consumers with gaming rewards which will eventually help them to build a strong foot in the market. Gamification is way of connecting with the consumers on the ground level; help the businesses to develop a communication channel with their consumers which can boost their online marketing sales. It is a direct marketing strategy which can directly join the consumers with the respective industry. Overall, this marketing strategy has been adapted to target the consumers directly and also develop a communication with them which could be used as a medium to attain the expected profits. Under this research article, the researcher will accentuate the benefits, techniques and prominent examples of the gamification as a business marketing strategy; the source of information will be secondary, collected from the internet, business magazine and online news articles. The online graphs and diagrams will be explained in detail with complete analysis of the given data.
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