Impact of Educational Messaging via Social Media Platforms TikTok and WhatsApp on Stunting Awareness among Adolescent Females in Polewali Mandar District, Indonesia
Abstract
Background: Stunting remains a significant public health issue in Indonesia, with a high prevalence in various regions, including Polewali Mandar Regency. The use of social media as a health education tool has been increasing, especially among adolescent girls. TikTok and WhatsApp are two widely used platforms that have the potential to raise awareness about stunting. Objective: This study aims to analyze the influence of stunting awareness educational messages delivered through TikTok and WhatsApp on the knowledge, perceptions, and attitudes of adolescent girls at SMAN 1 and SMAN 3 in Polewali Mandar Regency. Methods: This research employs a quasi-experimental design with a pre-test and post-test approach in two intervention groups: the TikTok group and the WhatsApp group. The TikTok group consists of adolescent girls from SMAN 1 Polewali Mandar, while the WhatsApp group consists of adolescent girls from SMAN 3 Polewali Mandar. The total sample size in this study is 206 respondents, evenly distributed with 103 respondents in each group. The sample selection was conducted using the Simple Random Sampling technique. Data analysis was performed using the Paired Sample T-Test, Wilcoxon Signed Rank Test, Independent Sample T-Test, and Mann-Whitney U Test with a significance level of 0.05. Results: There was a significant increase in knowledge, perceptions, and attitudes of adolescent girls after the educational intervention using TikTok and WhatsApp (p-value < 0.05). The group receiving education through TikTok showed a greater improvement compared to the group receiving education through WhatsApp. Conclusion: TikTok proved to be more influential than WhatsApp in enhancing knowledge, perceptions, and stunting awareness attitudes among adolescent girls. Although WhatsApp also had a positive impact, its effect was not as strong as TikTok. These findings suggest that social media can be a powerful tool in health campaigns targeting adolescent girls.
Downloads
Metrics
References
Ministry of Health of the Republic of Indonesia. (2023). National Report on Basic Health Research.
Rogers, EM (2003). Diffusion Of Innovations. 5th Edition. New York: Free Press.
Unicef . (2021). Aksi Bergizi : Adolescent Nutrition Improvement Program in Indonesia.
Aziziyah , N., Et Al. (2024). Effectiveness Tiktok In Health Education . Journal Digital Communication , 12(1), 45-60.
Marimbun , M., & Safira, D. (2023). Utilization Whatsapp For Adolescent Health Education . Journal of Health Media, 9(2), 88-95.
Dianawati , EP (2022). Project Based Learning ( Pjbl ): A Powerful Solution Today's Learning . P4i Publishers .
Agustina, ANN, Setianto , B., Syafiuddin , A., & Ibad, M. (2023). Development of Educational Media Using Animated Videos About Knowledge . Journal Promotional Preventive , 6(5), 786–795.
A'yunin Al Isyrofi, AQ, Handayani, D., Ibad, M., Lestari, MW, & Jauharoh, IA (2024). Digital-Based Health Promoter Cadre Formation as an Effort to Increase Health Promotion Capacity in the Digital Era. Journal of Community Service and Service (Pamas), 8(2), 170–179.
Mahmudah, D., & Kurniasari, R. (2024). Literature Review: The Effect of Using Leaflet Media and Audiovisual Videos on Elementary School Children's Knowledge of Vegetables and Fruits. Wahana Pendidikan Scientific Journal , 10 (6), 502–506.
Handayani, DE, Arti, N., & Fanani, Z. (2024). The Influence of Audiovisual Education on Stunting Knowledge in Adolescents . 3 (1), 36–42.
Notoatmodjo, S. (2012). Health Promotion and Health Behavior. Jakarta: Rineka Cipta , 193 .
Listyarini, AD, & Sri, H. (2017). Counseling with Audio Visual Media Improves Clean and Healthy Living Behavior of School-Age Children. Journal of Stikes Cendekia Utama Kudas , 112–117.
Bunga, SF, & Kurniasari, R. (2023). The Effect of Using Educational Media Tiktok Videos and Infographics on Knowledge of Anemia in Adolescent Girls. Indonesian Health Promotion Publication Media , 6 (5), 925–930.
Aziziyah, N., Ernawati, R., & Sureskiarti, E. (2024). The Influence of Educational Videos About Factors Affecting Stunting Through TikTok on Adolescent Knowledge at State Senior High School 4 Samarinda. Dirgahayu Nursing Journal (Jkd) , 6 (1), 34–41.
Nurhaeni, N., Huda, MH, Chodidjah, S., Agustini, N., Waluyanti, FT, Nadi, HIK, Armini, NKS, Sari, M., & Jackson, D. (2024). Exploring The Strategies And Components Of Interventions To Build Adolescent Awareness About Stunting Prevention In West Java: A Qualitative Study. Plos One , 19 (12 December), 1–22.
Nataliyani, SE, Bezaleel, M., Maharani, PI, & Prestiliano, J. (2024). Stunting Prevention Campaign Using Motion Graphic Video Media in Sumowono District . 12 (1), 65–79.
Nadila, PSY, Herlina, & Rustam, M. (2024). The Effect of Tiktok Media Education on Compliance in Consuming Iron Supplements in Adolescent Girls. Jurnalpedia , 6 (3), 222–233.
Sari, IPTP (2013). School Health Education as a Process of Changing Student Behavior. Indonesian Journal of Physical Education , 9 (2).
Wirasih, NW, Widiastini, LP, Adhiestiani, NME, & Susila, IMDP (2024).
Triyanto, E. (2023). The Influence of Education Using Tiktok Media on Knowledge and Attitudes of Anemia Prevention in Adolescent Girls. Journal of Midwifery Science , 5 (2), 43–49.
Pasaribu, RSP, Lubis, Z., & Rochadi, RK (2023). The Influence Of Nutrition Education Through Tiktok On The Knowledge And Attitudes Of Young Women In Efforts To Prevent Anemia In Medan City. Journal Of Social Research , 2 (6), 2013–2035.
Riani, P., Sukriani, W., & Lucin, Y. (2023). The Effect of Video-Based Health Education on Knowledge and Attitudes of Anemia Prevention in Adolescent Girls at SMK-N 4 Palangka Raya. Jurnal Medikes (Health Information Media) , 10 (2), 307–320.
...
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nurun Niswa, Suriah, Muhammad Syafar, Ridwan Thaha, Masni
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
