The Influence of NAAC/NBA Accreditation on College Selection and Placement Preferences: A Student Perspective
Keywords:
NAAC, NBA, Accreditation, Campus Placement, Higher Education, Student PreferencesAbstract
This study investigates the relationship between accreditation status (NAAC/NBA) and student preferences during college selection, with a particular focus on the influence of campus placement opportunities. By surveying 339 students across various engineering colleges in India, the study explores how accreditation and placement performance are prioritized. Findings reveal that while a significant number of students recognize the value of accreditation, placement records remain the most influential factor. This paper further discusses implications for educational policy and offers recommendations for institutions to enhance their attractiveness to prospective students through a balanced approach to academic excellence and employability..
Downloads
Metrics
References
Agarwal, P. (2021). The Role of Accreditation in Higher Education. Journal of Educational Research, 45(2), 123–135.
Gupta, R., & Sharma, S. (2020). Employer Perceptions of NAAC/NBA Accreditation. International Journal of Higher Education Studies, 38(1), 56–72.
National Board of Accreditation. (2023). NBA Accreditation Manual.
National Assessment and Accreditation Council. (2022). NAAC Revised Accreditation Framework
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.