Systematic Review on Role of Social Media on Promotional Practices in Educational Sector
Keywords:
Social media, educational, Promotional etcAbstract
To review on role of Social Media on Promotional Practices in educational sector in the rapidly evolving landscape of education, the integration of technology has fundamentally altered the traditional paradigms of communication and outreach. Among the myriad forces driving this transformation, social media stands out as a dynamic catalyst reshaping promotional practices within the educational sector. The review will focus on the role of Social Media on Promotional Practices in educational sector. This technique will guide the systematic exploration, choice, and analysis of relevant research. A systematic review is a meticulous and organized approach to combining evidence from several studies to address specific research goals. The evolution of Social Media Technology (SMT) has transformed mass communication, surpassing traditional mediums. Its multifaceted capabilities and global reach make it indispensable, influencing perceptions, affiliations, and even political discourse. User-generated content distinguishes it, prompting a shift in information consumption. SMT extends beyond social networking, fostering global idea exchange and playing a crucial role in higher education, shaping social identities. The study highlights its potential in enhancing educational opportunities, especially for those lacking traditional support services. As society embraces social media, its profound influence on connections, engagement, and relationships becomes evident. SMT is not just a communication tool but a catalyst for societal change, shaping the future of communication, education, and society itself
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