Price Spread and Marketing Efficiency Analysis of Kaji Nemu (Assam Lemon) under different Marketing Channels
Keywords:
Kaji Nemu (Assam lemon), Price spread, Marketing Channels, Marketing Efficiency, GI TagAbstract
This paper examines the price spread and marketing efficiency of Kaji Nemu(Assam lemon) under different marketing channels. The need for the present study was felt after considering the tremendous marketing possibility of Kaji Nemu in domestic and foreign markets post GI tag and announcement of State fruit of Assam. The empirical evidences were collected from Baksa district of Assam which had exported more than 600 kilograms Kaji Nemu to London in 2022. The price spread analysis of Kaji Nemu reveals that the producers retain proportion of consumer rupee at 74.97 when the product was sold directly to consumer without intermediaries. The marketing efficiency indicates that efficiency declines as the number of intermediaries increases; the more market functionaries involved, the lower the marketing efficiency. The findings of the study have implications in understanding and analysing different marketing channels in terms of price spread evaluation and marketing efficiency analysis in Assam lemon and similar fruits.
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