A Study on Awarness and Effectiveness of Guerrilla Marketing Approach

Abstract

In the Modern era, it has become extremely challenging for organizations to distinguish their promotion strategies from traditional methods. One approach is to acknowledge the use of Guerrilla marketing. It is a creative, bold, and attention-grabbing alternative compared to conventional advertising methods. This Paper examines how Guerrilla Marketing influences buyer conduct through feelings, thrill, expectation, desire, assertiveness, and buying choices. Guerrilla marketing is more inventive and trustworthy compared to standard marketing techniques. It significantly influences Brand reputation, Brand linking, and buyer behavior. Firms employ this Guerrilla marketing as an unexpected tactic to endorse a commodity or facility. Conventional channels like Newspapers, TV, Banners, and Posters tend to decline in popularity among buyers. The Businesses attempt to embrace emerging technologies by engaging with platforms such as Facebook, Instagram, Twitter, and YouTube to leave a positive Impact Regarding the Item or Label. To achieve success, the firms don’t require massive budgets; They simply innovate in Unique Ways to deliver an unforgettable encounter