A Study on Customer satisfaction for virtual banking in Indian commercial banks and its impacts
DOI:
https://doi.org/10.52783/jns.v14.2159Keywords:
Virtual banking, banking, online banking services, Internet banking, Indian banksAbstract
The study aimed at investigating the adoption of virtual banking by customers of Indian banks. The main object of this research study is to an evaluate and find out customer satisfaction towards virtual banking. Another reason behind this research study is additionally to notice and investigate the reason for uses virtual banking, justification for selecting banking activities. The study adopted a descriptive research design. Data was gathered from primary data. For that we used questionnaire survey with the help of creating google form. The collected total number of responses through google form was 236 through google form questionnaire response from the online banking users. For the analysis purpose used the data showing by various different charts and percentage structure. The study was used to determine the dimensions of the study items whereas necessity of online banking activities, services, impact of online banking, uses of online banking activities, customer preference of method etc. and research paper shows that positive impact using online banking activities and customer of Indian banks are satisfied with the online banking activities provided by the banks.
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References
Harchekar, M. J. S. (2018). Digitalization in Banking Sector. International Journal of Trend in Scientific Research and Development, Special Is(Special Issue-ICDEBI2018), 103–109. .
Sudha, M. R., & Lema, I. V. (2016). A Study on Emerging Trends and Challenges in Mobile Cloud Computing. 9(3), 235.
Kitsios, F., Giatsidis, I., & Kamariotou, M. (2021). Digital transformation and strategy in the banking sector: Evaluating the acceptance rate of e-services. Journal of Open Innovation: Technology, Market, and Complexity, 7(3).
Wanjiku, M. G., & Reuben, N. K. (2018). Digital Banking and Customer Relationship in Banking Industry in Kenya. International Academic Journal of Human Resource and Business Administration, 3(2), 14–32.
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