Ayurvedic Medicine Enterprises and Rural Development: A Socio-Economic Study of Kerala

Abstract

The Ayurvedic medicine sector has emerged as a significant catalyst for rural development, particularly in Kerala, a region internationally renowned for its traditional healthcare heritage. This study explores the socio-economic contributions of Ayurvedic enterprises in rural Kerala, with a specific focus on employment creation, income enhancement, and the conservation of indigenous knowledge systems. Employing a mixed-methods research design, the study combines quantitative analysis of key economic indicators with qualitative data drawn from interviews and field interactions with small-scale entrepreneurs, medicinal plant cultivators, and rural consumers. The results illustrate how Ayurvedic businesses serve a dual function: they not only stimulate local economies but also play a critical role in sustaining cultural heritage and ecological practices. Key challenges faced by the sector—including limited market access, inadequate resources, and gaps in policy implementation—are critically examined. Based on these findings, the study offers strategic recommendations such as strengthening rural supply chains, initiating capacity-building efforts for grassroots entrepreneurs, and fostering a more supportive regulatory environment. Ultimately, this research emphasizes the potential of Ayurvedic enterprises to contribute meaningfully to inclusive and sustainable rural development. It provides valuable insights for policymakers, development practitioners, and researchers seeking to align traditional industries with broader economic and social development goals.