Sustainable Supply Chain And The Rise Of Organic Products Marketing: A Bibliometric Perspective
Keywords:
Organic products, Organic farming, consumers, marketing, retailers, supply chainAbstract
Using a focus on trends, impact and collaboration, this research does a bibliometric analysis of emergence and relevance of organic product in the marketing industry. Organic goods, which have become a big market following the COVID epidemic where people have more insight with health consciousness and which lead to sustainable development. These insights have improved with by processing large datasets, publication count, citation analysis, authorship pattern, keyword analysis, and production over time. The value of organic goods that facilitate simple flow of procurement chain of organic market is investigated here. R studio tools, VOS Viewer, and content analysis were applied to evaluate 3351 Scopus database papers spanning 2000–2025. With 10737 authors contributing, the results show a yearly growth rate of 6.15%. Zhng Y (17 articles), Wang J (16 articles), and Lal R (15 articles) are among the top three authors with more papers contributed. USA, China and Italy are the top forms of cited countries. India ranks 4th in the ranking. The top 3 pertinent publication sources are Sustainability, Journal of Rural Studies, and Land use policy. Keyword analysis shows that the top five keywords are organic farming, sustainability, sustainable development, agricultural production, and smallholders. Many writers have penned additional work in recent years. The organic supply chain will rise in the coming years with the rise of health conscious and sustainability. As this industry is expanding enormously, future studies can be done to improve the availability of organic product with good accessibility and e-commerce platform.
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